Retired legend, Kobe Bryant, and Nike have combined to release the Kobe A.D. Mamba Mentality Pack, which is his new signature shoe in honor of Mamba Day 2017 that comes in five colors: grey, blue, yellow, red and purple. The collab has decided to take a different spin on marketing for this shoe’s release by calling out challenges.

Bryant, took to social media to challenge a few athletes and entertainers to his token phrase “Mamba Mentality” in collaboration with the emotions of his shoe – Passion, Detached, Honesty, Fearless, and Optimism.

Kobe wished to challenge:

Isiah Thomas of the now Cleveland Cavaliers to make the All-NBA First Team next season.

DeMar DeRozan of the Toronto Raptors to rekindle his relationship with the youth in Compton.

Kendrick Lamar’s record label, Aftermath/Interscope Records, to revolutionize the music program at Centennial High School in Compton, CA.

Alyson Felix, 2012 Olympian champion, to coach the sprinters in the upcoming Special Olympics.

Richard Sherman of the Seattle Seahawks to break the team’s single season interception record.

Reported from Lakers Nation, the shoes are on sale beginning Thursday morning on Mamba Day on the Nike SNKRS+ App and selected retailers worldwide for $150.